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Şebnem Özder Arıkan



Experienced Business Development & Strategic Marketing professional and multi industrial expert who models and demonstrates integrity.

Profession in Business Models for both B2B & B2C Strategies, cross sales, digital marketing with over than 25 years of experience in international group companies.

Skilled in cross functional management, matrix organizations, building and re-structuring the strategy, business models and converting the marketing strategy accordingly.

January 2014 – December 2022

Bosch Group

Strategic Marketing & Business Development Director- Turkey, Middle East, Iran

January 2005 – January 2014

Country Manager, Strategic Marketing & Business Development

Trade Marketing Manager – Car Multimedia (B2B-B2C)

Group Product Manager

July 1994 – January 1999

Bosch Thermotechnic Division

Key Account Manager


  • B2C – B2B Business
  • Management Marketing
  • Stategy
  • Business Model Development
  • Digital Marketing & Product Marketing
  • Trade Marketing & Cross Selling
  • Social Business
  • Growth Strategy

Other specialists